The Raven Group
Digital Infrastructure
Intelligence Systems
Consulting
Insights
About
Schedule Consultation
Schedule
The Raven Group
InsightsAbout
Schedule Consultation
The Raven Group
The Raven GroupInfrastructure consultancy · AI-native partner

We operate the digital infrastructure behind small and mid-sized businesses — quietly, and well.

Direct line

+1 303-351-1691hello@theravengroup.com

Denver, Colorado · operating since 1993

Services
  • Digital Infrastructure→
  • Networking & Security→
  • Apple & Business→
  • Consulting→
  • Managed Websites→
AI & Intelligence
  • Intelligence Systems→
  • AI Systems & Automation→
  • Cogneros→
  • Cerebra→
  • HomeOS by TRG→
Company
  • About→
  • Our Story→
  • Philosophy→
  • Clients→
  • Case Studies→
Insights
  • All Insights→
  • AI→
  • Infrastructure→
  • Strategy→
  • Security→
Get Started
  • Get in Touch→
  • Account & Billing→
Assessments & tools
  • AI Opportunity Assessment
  • ·AI Readiness Assessment
  • ·Infrastructure Audit
  • ·Website Infrastructure Score
  • ·Book an Infrastructure Review
Serving Denver & Colorado
  • Denver Web Infrastructure
  • ·Denver AI Consulting
  • ·Colorado AI Consulting
  • ·Denver Apple Consultant
  • ·Denver UniFi Consultant
  • ·Denver Managed Websites
  • ·Denver Business Technology
Live in Denver, CO·© 2026 The Raven Group
PrivacyTermsAccessibility
  1. Home
  2. ›Insights
  3. ›Apple
Apple

Apple Business Manager: the under-30-minute starter guide

June 30, 2025·3 min read

Apple Business Manager is the underrated free service that makes everything else about running a Mac fleet easier. It's where you connect your Apple ID-based identities to your MDM, where Macs purchased from Apple or an authorized reseller automatically enroll, and where you handle volume app purchases without buying them on individual iTunes accounts. If you're running more than a handful of Macs without ABM, you're inventing problems Apple has already solved.

The setup, end-to-end, takes under 30 minutes the first time. You go to business.apple.com, sign up using a verifiable business domain (not gmail), confirm a few details about the company, designate an admin, and get an account. You then link your MDM (Jamf, Kandji, Mosyle, Addigy — any of them) by uploading a token from your MDM into ABM. Once linked, every Mac you buy through Apple or an Apple-authorized reseller, going forward, can be assigned to that MDM by serial number — so when the laptop boots up for the first time, it's already enrolled.

The second move is Volume Purchasing — buying app licenses in ABM, then distributing them to specific Macs via your MDM. This is how you get Slack, Microsoft Office, your password manager, etc., installed on every new machine without anybody typing in an App Store password. The licenses are owned by the business, not by individual users, which means they survive offboarding. Setting this up takes another 15 minutes once ABM is live.

If you bought Macs already, before ABM was set up, an authorized reseller can usually retroactively assign existing serial numbers to your ABM. It's a phone call, an email exchange, and a one-time inventory. After that, the entire Mac fleet — old and new — is enrollable, manageable, and operationally sane. Most companies we onboard don't believe ABM is this easy until they've done it. It is. Block out half an hour.

Want to talk about something in this post? Get in touch.More on Apple
More on Apple
  • MDM is the difference between owning your Macs and being owned by them

    By the time you're at ten Macs in a small business, the "do it twice" approach has become a part-time job for whichever team member is least bad at IT. There's a name for the alternative.

    March 27, 20263 min read
  • Mac fleet onboarding without the helpdesk

    The new hire opens the laptop. Signs in with their email. Walks away for fifteen minutes. The Mac configures itself. No IT call.

    November 12, 20253 min read