Practical product writing — how to run launches that don't break trust, when to kill a feature, what a real roadmap looks like, and how to listen to customers without being yanked around.
Killing a feature is harder than shipping one. Three signs it's time, and a small script for telling the customers who depended on it.
Most customer interviews are unfalsifiable. Three questions turn an unfalsifiable conversation into something the team can actually do.
Every yes is a no to something else. The most useful column on a roadmap is the one labeled "things we've explicitly decided not to build right now."
The big launch day is mostly mythology. The launches that succeed start small — internal users, then friendlies, then quietly to everyone else.
